AI Marketing: The Work Machines Can't Do

Artificial intelligence is transforming marketing by drafting copy, editing reels, scheduling posts, and automating everyday tasks. But as AI takes on more of the workload, an important question remains: what are the skills and responsibilities that machines still can’t replace?

Join Dariya S. for AI Marketing: The Work Machines Can’t Do, an engaging session exploring the evolving relationship between artificial intelligence and human expertise in marketing. With 15 years of experience scaling technology ventures across Silicon Valley, Google, and emerging markets, Dariya will share insights into how marketers can adapt, stay relevant, and navigate an AI-driven industry.

The session will explore three key topics:

• From Marketer to Engineer: Understanding the changing skill set required in modern marketing.

• Security and Hygiene: Recognising the importance of responsible and secure AI practices.

• Staying Relevant: Identifying where human creativity, strategic thinking, and expertise continue to matter.

Hosted by Utopia with Scale 7, this event is an opportunity for marketers and creative professionals to rethink their roles, understand AI’s impact, and prepare for the future of marketing.

Event Details

• Date: Wednesday, 28 October 2026

• Time: 3:00 PM – 5:00 PM

• Venue: Scale 7, Floor 2, M7 Building, Msheireb, Doha, Qatar

• Led by: Dariya S.

• Hosted by: Utopia with Scale 7

Seats are limited — register now to explore the work machines can’t do.